Situation: “I struggle at getting to the core of issues or problems in a efficient way.” Bulletin: Tools are instruments used to assist in getting a result. Tools by themselves do not get the result unless they are in the hands of a knowledgeable user. Here is a tool to help get to the core…
Tag Archive: change
Who the heck is “MO”?
All of a sudden, the home team comes alive and starts moving the ball down the field with ease. The announcer declares “looks like Mo has changed sides again”. Who in the heck is Mo, he wasn’t on the roster for either team and yet everyone in the stadium seems to know where he is…
“but we are different”
I met with a company that was having severe operating problems. They were experiencing increasing order backlogs; excess component inventories; high expedite cost of out-of-stock components; and very poor communication between internal departments. When I explored their processes and asked a few questions about why they did not do things differently in a particular area,…
Four Failures from Uncertain Times
The economy may be slowly recovering but those I talk with are still very uncertain about the future. That uncertainty can produce failures that can have devastating results for your organization. If we cannot see the trees because we are focused on the forest, the results can be an unwanted surprise. I see four areas…
Word Of Mouth Marketing-What?
Obtaining and retaining loyal customers is about developing relationships. Companies spend $millions annually on advertising, hoping to influence the buying habits of their prospective customers. Advertising does not build relationships, it only hopes to influence the moment and convert those few seconds into a buying decision for a product. Word of Mouth (WOM) is the…
Are your new products failing and you don’t know why?
We conducted a survey of several Puget Sound companies asking them which area of their business caused them the greatest concern. The issue rated the highest was the failure to introduce successful new products. When asking these companies to explain why they see this issue as their greatest challenge, the responses were as diverse as…
25 Attributes of Effective Teams
If you take a magnifying glass and hold it up to most organizations recognized for their effectiveness, you will see that they have two characteristics in common; they have effective Leadership and they operate through effective Teams. If you believe the chicken came before the egg, then you would agree that it takes effective leadership…
Entrepreneur or “PermopreneurTM”? Which are you?
Entrepreneurs are heralded by the business community as key contributors to the success of the US Economy; probably one of the most resilient economies in the world (even in a recession). New products, technologies and business ideas are the objectives of millions of aspiring Entrepreneurs throughout the world. Yet, there is an 80% failure rate…
The “5″ P’s of Marketing
There are many misconceptions as to what is marketing and what it can do for an organization. Marketing is best described as a process intended to increase the perceived value and to stimulate demand for a product. A product, in our case, will mean both a physical product and a service, which is then translated…
Marketing and Sales Differences
Marketing and sales are often used in the same sentence as though they were synonymous. This happens frequently enough that many organizations structure these functions into the same department and cost centers. Being combined in this manner is not a major issue for most organizations, as long as they understand the true functional differences between…
