The ROI of Helping Your Competitors
Most organizations believe it is their objective to destroy their competition. Putting the competition out of business means more customers for them. Consider this, there may be a great ROI in helping your competition in time of crisis. I believe the more competition there is actually validates a market. If you’re the only organization in a market, you don’t have a valid market-yet! If you hear of a competitor having a process breakdown or strike that is not effecting you, consider approaching them and offering to help. In most cases, they will not accept, however, it will change the way they view your organization. If they do accept, then do your best to truly help them and the payback will come your way. Who knows, you may be acquiring them next year or visa versa.